Apple Is Building iPhone Game Controllers and Plans to Sell Them as Beats
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GAMING
Apple Is Building iPhone Game Controllers and Plans to Sell Them as Beats
Apple is developing dedicated game controllers for the iPhone, and if Bloomberg's Mark Gurman is right, it plans to sell them under the Beats brand. For anyone who has been watching Apple's slow creep into gaming, this feels like the move that has been coming for a while. It just took longer than most people expected.
Key Takeaways
- Bloomberg's Mark Gurman reports Apple is developing iPhone game controllers to be sold under the Beats brand
- Apple acquired Beats in 2014 for three billion dollars; the brand is positioned as Apple's more accessible lifestyle hardware line
- Apple Arcade launched in 2019 but subscriber numbers have never been disclosed publicly
- The App Store generated an estimated 24 billion dollars in gaming revenue in 2025
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